Out Of This World Lego Sustainable Packaging
The billion-dollar toy company recently announced a goal of 100 percent sustainable packaging by 2025.
Lego sustainable packaging. LEGO has also made mid-term and long-term commitments to address the climate change. Much of LEGOs packaging is already sustainable the cardboard and other paper-based materials used are. The Lego Group has joined the Sustainable Packaging Coalitions How2Recycle program announcing plans to begin labeling the toy packaging for US consumers this year.
The LEGO Group sends 93 of all factory waste to be recycled including 100 of plastic waste from our moulding machines some of which is reused in our own manufacturing5. Currently the majority of LEGO packaging by weight is cardboard or paper-based which is recyclable sustainably sourced and certified by the Forest Stewardship Council. In a smart bit of branding and a better bit of business Lego sought to regain the narrative and re-assert its long-held positive reputation by undertaking an ambitious suite of sustainable goals.
Their 2019 Treehouse set featured pieces made from sustainable materials sourced from sugarcane. In 2022 baseplates will be changing from their current plastic packaging to more sustainable paper packaging. You can expect to see the new packaging around March 1 2022.
Research shows consumers are demanding sustainable products now more than ever and the LEGO Group has a plan. The company has also been busy in the packaging sphere revealing changes to secondary packaging as well as its very first brick made. The last time I.
In June 2015 LEGO announced its decision to invest USD 150 million to identify and implement even more sustainable raw materials and packaging solutions by 2030. The LEGO approach to packaging sustainability. 2025 ambition to make all packaging 100 sustainable including removing single-use plastic in all our products packaging and operations.
In 2015 the company established the LEGO Sustainable Materials Centre and invested 120m in order to meet its 2030 ambition of finding and implementing sustainable alternatives to current materials for both its products and packaging. Reducing our CO2 impact. This year LEGO was able to introduce a new treehouse kit that is made from a new polyethylene manufactured from sugar cane.